Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

While artificial intelligence’s implementation across industries and functions is proceeding unevenly, its application into nearly all areas of marketing is well underway. At the Kilts Center’s 2025 ...

As AI technology advances, its integration into marketing strategies becomes increasingly essential for brands aiming to stay competitive in a crowded market. By adopting AI-driven personalized ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ...

In 2024, personalization is the marketing strategy. It's the key to unlocking compelling marketing campaigns that captivate an audience and convert casual observers into long-term customers. One ...

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or ...

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding ...

Optimizing customer relationships should be a top priority for any business that wants to capture leads and grow its customer base. Personalizing emails with customer data has become a powerful way to ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.