Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines ...

Google announced at its Search On 22 event that its “About this result” section now highlights if results are personalized. Google will now show users whether the results of search queries are ...

Like most search engines, Google stores huge quantities of data about logged-in users’ past searches; it uses the data to tweak a set of algorithms that deliver “more relevant” search results. But a ...

Yesterday was “Google Personalization Day” for me and a number of others who attended a meeting at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization ...

Microsoft’s Bing is gaining a number of AI improvements, including support for OpenAI’s new DALLE-E 3 model, more personalized answers in search and chat, and tools that will watermark images as being ...

Google on Tuesday launched a new version of its personalized search that monitors previous searches to refine future results. The more users search and build up a search history the better the results ...

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should ...

As TC readers know, the tricky trade-off of the modern web is privacy for convenience. Online tracking is how this ‘great intimacy robbery’ is pulled off. Mass surveillance of what Internet users are ...

Yahoo introduced a personal search feature Wednesday, expanding its drive to offer made-to-order online services to consumers and answering the release of similar tools by rival Google. The Internet ...