You won't have to explain your plans in detail every time you start a search, as AI Mode can connect to Gmail and Google ...

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly ...

Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines ...

The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based on what’s happening within a single search session. When ...

Google announced at its Search On 22 event that its “About this result” section now highlights if results are personalized. Google will now show users whether the results of search queries are ...

For more than a decade, online search has long relied on the same paradigm: a blank search box, and a user’s query. But with the massive amount of data we’re now providing to search engines on PCs and ...

Like most search engines, Google stores huge quantities of data about logged-in users’ past searches; it uses the data to tweak a set of algorithms that deliver “more relevant” search results. But a ...

Yahoo introduced a personal search feature Wednesday, expanding its drive to offer made-to-order online services to consumers and answering the release of similar tools by rival Google. The Internet ...

As TC readers know, the tricky trade-off of the modern web is privacy for convenience. Online tracking is how this ‘great intimacy robbery’ is pulled off. Mass surveillance of what Internet users are ...

Earlier this week Google announced that search is going "social," so that what you find when you do a Google search will be influenced by what your friends on Google+ are saying. In a blog post, ...