A PEST analysis focuses exclusively on external factors, such as current and future regulations, taxes, political issues, environmental legislation and employment laws. Here’s how it can help ...

Conducting a PEST analysis can help your business determine the critical and most influential political, economic, social, and technological factors that will impact your business.

A PEST (political, economic, social, and technological) analysis is a method to determine what major external factors could affect a business.

A PEST -- political, economic, social, and technological -- analysis is one way to view a business as it operates within its own environment. Learn more about this analytical method inside.

Using the PEST Analysis template, brainstorm development ideas with your leadership team, and then go back and explore what issues and opportunities arise.

Learn what a gap analysis is and how to conduct one. Get a free gap analysis template to help identify gaps between current and desired performance.