A PEST analysis focuses exclusively on external factors, such as current and future regulations, taxes, political issues, environmental legislation and employment laws. Here’s how it can help ...

A PEST (political, economic, social, and technological) analysis is a method to determine what major external factors could affect a business.

Using the PEST Analysis template, brainstorm development ideas with your leadership team, and then go back and explore what issues and opportunities arise.

A PEST -- political, economic, social, and technological -- analysis is one way to view a business as it operates within its own environment. Learn more about this analytical method inside.

Conducting a PEST analysis can help your business determine the critical and most influential political, economic, social, and technological factors that will impact your business.

Learn what a gap analysis is and how to conduct one. Get a free gap analysis template to help identify gaps between current and desired performance.

Tutor2U: Strategy -- PEST Analysis; Luke Arthur. Contributor. Luke Arthur has been writing professionally since 2004 on a number of different subjects.

A gap analysis is a process that a company uses to compare its current performance to its desired, expected performance. The gap is the shortfall between the two.