ROME, Ga. — Pirelli North America has launched an associate dealer program, the Pirelli Performance Program, that the tire maker said offers independent tire dealers the opportunity to earn financial ...

Pirelli officially launched the fifth generation of its P Zero tire—the successor to the P Zero PZ4. Called the PZ5, it aims to improve dry/wet handling and braking, plus it's supposed to be quieter ...

Once synonymous with scantily-clad women, sizzling photo shoots and topless models before opting for a woke makeover in recent years, every iteration of the famous Pirelli Calendar has featured the ...

Pirelli has released a new all-season tire designed for high-performance cars, the P Zero AS Plus 3. More than 94 percent of tire customers buy all-season tires, Pirelli says, so this one is intended ...

When the McLaren Artura reaches the road later this year, it will do so riding on the world's first "Cyber Tires." Made by Pirelli, the tires feature an evolution of the tire pressure monitoring ...