Pirelli has released a new all-season tire designed for high-performance cars, the P Zero AS Plus 3. More than 94 percent of tire customers buy all-season tires, Pirelli says, so this one is intended ...

Pirelli officially launched the fifth generation of its P Zero tire—the successor to the P Zero PZ4. Called the PZ5, it aims to improve dry/wet handling and braking, plus it's supposed to be quieter ...

The Pirelli P Zero All Season Plus 3 UHP is the Italian tire company’s latest entrant in the Ultra High Performance all-season tire category. Pirelli says the brand’s latest and greatest delivers ...

The atmospheric river weather phenomenon this past winter was a doozy, pummeling California and much of the West Coast with historic precipitation. We imagine the roads were especially sketchy for ...

Simulation and AI fundamentally changed the way Pirelli develops tires. The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift ...

Most icons are instantly recognizable: Apple iPod, Swiss Army Knife, Porsche 911... they trigger synapses and ping our consciousness in a nanosecond. However, the Pirelli P Zero is something else ...

Handling and shorter braking distances are the new tire's key features, achieved thanks to virtual development techniques and artificial intelligence. Pirelli's iconic tire, the preferred option for ...

WEST SUSSEX, England — Pirelli & C. S.p.A. presented three of its newest tires in the Pirelli P Zero family — the P Zero E, the P Zero R and the P Zero Trofeo RS —during the recent Goodwood Festival ...

As tire technology progresses, the market for well-rounded (pun partially intended) compounds gets more and more crowded. Finding one tire that offers long life, good overall traction, a comfortable ...

Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

Pirelli has launched a new version of its P Zero Race TLR road bike tires, with the claim that the new tubeless clinchers are the fastest in its range and a whopping 24 per cent faster than the ...