ROME, Ga. — Pirelli North America has launched an associate dealer program, the Pirelli Performance Program, that the tire maker said offers independent tire dealers the opportunity to earn financial ...

Last year, Italian tire manufacturer Pirelli introduced a high-tech, cloud-connected tire named Connesso. It called the tire a new type of technology, one which establishes a dialog between the driver ...

Pirelli already had a Track Record Bounty Program, but now the company has announced the continuation of the Pirelli Nation Record Bounty Program for 2020. Basically, if you set a new record at a ...

While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over them. Constantly improving and iterating, Pirelli is now introducing a tire to market that ...

Pirelli has announced its very first high load (HL) index tire, a new type of rubber dedicated primarily to electric or hybrid cars and SUVs. The Italian tire manufacturer says that this type of tire ...