After launching the mega-viral Mr. Peanut Is Dead campaign last month, Planters has tried to make amends by introducing Baby Nut, a youthful character of the classy snacks mascot. As a part of the new ...

Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

In the epic conclusion to Planters’ Super Bowl 2020 campaign, Mr. Peanut rose from the dead after the Kool-Aid man cried a single tear at his funeral in the commercial that aired during the second ...

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She have been working at PEOPLE for nine years.

Planters had people talking during Sunday's Super Bowl when it aired a commercial showing that Mr. Peanut had come back from the dead after he presumably died in an earlier ad. He had saved the lives ...

Mr. Peanut is back to his old self … er, shell. And, yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

The rebirth solves a thorny problem for the snack food company. A week and a half before the Super Bowl, Planters announced that Mr. Peanut had died saving actors Wesley Snipes and Matt Walsh from the ...

Mr. Peanut is back to his old self, er, shell. And yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

It wasn’t as if anyone could be truly surprised by what happened to Suffolk’s own Mr. Peanut during Sunday’s Super Bowl. We’ve become so accustomed to long-gone characters coming back from the dead ...