There's a scene in the 2000 movie High Fidelity where music snob and all-around unlikable jerk Rob (played by John Cusack) talks about the "do's and don'ts" of making a great mixtape. I watched this ...

Opinions expressed by Entrepreneur contributors are their own. With so many businesses competing against each other in one market, it can be hard to make your brand stand out. Likewise, trying to make ...