Think: ESPN+, Apple TV+, Disney+, BET+, AMC+, Discovery+, and Paramount+. Professional brand namers say the “plus” could end up stifling growth. “I can’t say how many times I’ve seen this happen — ...

An idea that seemed like a real plus when streaming was newer has fallen into cliché. By Tiffany Hsu First there was e. Then came i. Now it’s +. With the proliferation of streaming platforms, the plus ...