The idea of having a pop-up advertisement appear in your car for the latest lease deals at your local dealership or for a hot new offer for a subscription service may sound like a dystopian nightmare ...

Imagine starting up your vehicle and instantly being greeted not not by your infotainment screen’s usual startup logo, but by an advertisement. While that sounds like something from a dystopian future ...

You may reason that adverts are a necessary evil of living in the 21st century. Whether it be banners while browsing the internet, promos baked into operating systems, or pop-up ads appearing on just ...