When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

How well do you know your customers? How often do they buy? What motivates them to make multiple purchases? How can you ensure long-term loyalty? How can you attract and retain new customers? And, ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is that more ...

Predictive Analytics isn’t all maths; some of its basic concepts can deliver huge gains from any Customer Relationship Management programme. Growth-focused SMEs, without enterprise-scale budgets, want ...

Reach Analytics, a leading predictive platform for marketing teams, announced the launch of new-to-market automated response modeling capabilities. The new features are now live and available for use ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely ...

Ty Allen is the CEO of SocialClimb, a company that offers automated patient acquisition software & predictive analytics data for healthcare. Healthcare consumers have the world at their fingertips as ...