1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

In today's world, businesses have a wealth of data at their fingertips. However, data will be of no use to a business if it is not utilized to gain insights and make informed decisions to enhance ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Marketers are constantly thinking of new and more efficient ways to engage with their customers. According to “How Predictive Analytics Helps Cox Communication Tune in to Customers,” a Forbes Insights ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Your businesses could be leveraging predictive analytics and machine learning to help provide a more personalized user experience. By gathering data on how users interact with your site—such as which ...

I’m excited to head up the predictive analytics team within the HDR consulting group. However, I’m not sure people know what predictive analytics is, or who does it, or what it’s used for. As HDR’s ...