Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

“Predictive personalization has been on the rise with the advent of more sophisticated AI and the ability to quickly harvest and analyze the resulting data,” said Sharad Varshney, co-founder and CEO ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering. Located within the Audience Builder, users will now ...

In February 2024, Mount Sinai's dedicated team of researchers were granted $4.1 million by the National Heart, Lung, and ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

PRINCETON, N.J.--(BUSINESS WIRE)--Claros Analytics, the healthcare industry’s leading actuarial software firm, has launched a new web-based application that simplifies the plan structure comparison ...