Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

If you want your product to be part of the buzz during the busiest shopping times of the year, a gift guide press release is one of the smartest PR tools you can use. These press releases are designed ...

Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial ...

The emergence of AI-driven search, now known as Answer Engine Optimization or AEO, does not mean everything you know about Search Engine Optimization (SEO) is no longer important. If your brand is ...