People don’t read the news. At least not word for word. In fact, skimming has replaced reading. Award-winning writing coach Ann Wylie of Wylie Communications shared that when reading news online: 34% ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

Learn five essential tips for writing a news release that increases open rates, coverage opportunities, reader engagement, and social shares. 5 Tips to Increase Open Rates, Coverage, Engagement, and ...

RALEIGH, NC / ACCESSWIRE / December 5, 2023 /ACCESSWIRE is a newswire service standout that provides regional, national and global news to thousands of clients worldwide. To help its customers hone ...

RALEIGH, NC / ACCESSWIRE / September 29, 2023 / Newswire, a press release distribution services leader, is helping marketing professionals hone their writing skills and make the most of the Associated ...

BOSTON, MA / ACCESS Newswire / November 12, 2025 / Escalate PR, the senior expert-only led and staffed communications agency trusted by the most innovative technology brands, today introduced its ...

With the proliferation of LLMs and AI search engines, press releases are becoming more important to businesses than ever. Press releases are a reliable source of information that is trusted by LLMs, ...

In simple terms, a press release is a brief written communication aimed at journalists to announce something significant and specific: an event or a changed set of circumstances–for example, launching ...