In the fourth quarter of 2021, Business Wire blog posts covering our 60th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

Whether you're unveiling a new resort, launching a seasonal campaign, or celebrating a big partnership, one thing's for sure: your travel story deserves to be heard. And a well-timed, strategically ...