Public relations professionals like you are always trying to grab journalists’ attention and keep your brand in the spotlight. Creating press kits and media kits is one of your most important ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...

Opinions expressed by Entrepreneur contributors are their own. Q: I’ve heard people refer to a “press kit” or a “media kit.” What exactly is it, and what does it contain? A: Press kits aren’t just for ...