A story that began in a basement in 1981 now enters a bold new chapter. The Ad Man 2.0: Principles First. Technology Second.

I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

While business owners are generally out to make a profit, many also would like to make the world a better place. The tools and techniques of marketing, used correctly, have a strong influence on ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...