In the dynamic world of B2B marketing marked by rapid technological advancements, evolving consumer preferences, and shifting market dynamics, it’s imperative to stay attuned to the changes brought by ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

A wave of class action lawsuits targeting influencer marketing practices has emerged in the first half of 2025, signaling what could be a popular trend in consumer class action litigation. With ...

Novartis has a pretty simple methodology for why it’s doubled down on creativity. “Marketing is marketing. Creativity is creativity. For so long, we fooled ourselves into thinking that marketing and ...