The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Wendi Lu, Chief Marketing Officer at Martinsen Global blends storytelling with a technology-first approach to help F100 companies succeed. For years, lax regulation on consumer tracking has allowed ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

The typical four-year outline for Michigan Tech's marketing bachelor's degree provides a semester-by-semester guide to core courses, labs, and requirements. Emphasizes decisions made in developing ...