In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is ...

In a world of instant messaging, texts, Twitter tweets, ebooks, podcasts, mini books, video and digital everything, there is something interesting occurring. In the past several months, as the ...

In FY25, government advertising in print stood at Rs 643.63 crore, reinforcing its continued relevance in the government’s ...

L-R: Gennady Feller, Melea McRae, Gary Braun, Kent Lewis, Liz Wooten-Reschke, Zane Stevens, Jim Lane, Alina Clark The Business Journals Leadership Trust By Business Journals Leadership Trust Expert ...

In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital. Newspaper and magazine ads were replaced with online banners, and radio and television shifted ...

Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...

Consumers have been increasingly turning to digital channels—and so too have marketers. But the COVID-19 pandemic has expedited this trend even more. According to a U.S. End-Of-Year Forecast report, ...

People are increasingly wary of digital, so optimize your presence there without spending more. Trust in print advertising remains high, and big brands are leveraging this with increased print ...

While spending for print advertising in newspapers remained essentially flat in the first quarter of 2006, versus the same period in 2005, up only 0.3%, spending for online advertising at newspaper ...

The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics. When it ...

Print magazine still has some cache to it, and it's great to grab one at the airport, but the industry itself is in decline. In fact, here are several print magazines that are most likely to shut down ...