In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is ...

In a world of instant messaging, texts, Twitter tweets, ebooks, podcasts, mini books, video and digital everything, there is something interesting occurring. In the past several months, as the ...

In FY25, government advertising in print stood at Rs 643.63 crore, reinforcing its continued relevance in the government’s ...

According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this year, a 7.7% drop-off from 2022. The decline follows a ...

L-R: Gennady Feller, Melea McRae, Gary Braun, Kent Lewis, Liz Wooten-Reschke, Zane Stevens, Jim Lane, Alina Clark The Business Journals Leadership Trust By Business Journals Leadership Trust Expert ...

In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital. Newspaper and magazine ads were replaced with online banners, and radio and television shifted ...

Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...

Consumers have been increasingly turning to digital channels—and so too have marketers. But the COVID-19 pandemic has expedited this trend even more. According to a U.S. End-Of-Year Forecast report, ...

While spending for print advertising in newspapers remained essentially flat in the first quarter of 2006, versus the same period in 2005, up only 0.3%, spending for online advertising at newspaper ...

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook ...

Google‘s New York office gave a presentation last night that included two new ways for television broadcasters and print publishers to potentially make money — and two new ways for Google to get a ...