Print advertising is far from dead. Website, search engine and social media marketing are a common part of most marketing campaigns. But the business world hasn't completely shunned print advertising ...

The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate ...

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to ...

If you want to know why customers are bolting for the exits, talk to someone like Robert Barrows. He'll offer fine-print examples businesses should follow -- if they want to fail. Barrows, an ad ...