We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. The 2024 Toyota Prius Prime XSE and 2024 RAV4 Prime XSE sit at the top of their ...

There’s a lot of discussion going around about which vehicle type we’re all supposed to be driving today. But I’m going to use this opportunity to describe why the current-generation Toyota Prius ...

Joseph is a writer and editor with an unhealthy interest in everything automotive. Father by day, he spends his nights reading and writing about fast cars, exotic brands, and the latest automotive ...

While a lot of automakers are charging headlong into the full electrification of their lineups with electric vehicles to challenge the domination of Tesla, Toyota has long advocated for a slower, more ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

Noah is a long-time writer, editor, website developer, and creative based in the United States and currently focused on automotive writing. Electric and hybrid powertrains and battery specifications ...

Fixate on a list of car features, and you often miss the big picture. As much as we like new technology and luxurious conveniences, a car is nothing but a rolling bundle of options if the driving ...

We’ve been going about the 2024 Toyota Prius Prime all wrong. After driving it once or twice and speaking to numerous colleagues, it seems unanimous: the Prime is the car most people need in most ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...