The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets. According to a recent report by the Private Label ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Like other retailers, J.C. Penney is investing in its private label brands. Sales for private labels have been growing for a number of years, as more companies turn to the segment as a means to drive ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Building on its reputation as a destination for outdoor grilling, Ace Hardware has launched the private label Loud Mouth Barbeque line of sauces and rubs — its first edible product offerings. The ...

CHICAGO — Private label brands continue to be popular as consumers seek both value and quality, according to two reports from Circana, the Chicago-based market research company. One report focused on ...

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has ...

Private label brands are becoming an increasingly big business for grocery retailers, but Walmart leads the pack. That’s according to data released Monday by Chicago-based market research firm ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.