The updates add AI masking to Premiere Pro, expand 3D and typography tools in After Effects, and link Premiere directly with Firefly Boards for faster post-production.

When Sora, OpenAI’s video generator model, hit the internet in February, realistic-looking demo videos flooded social media, usually accompanied by some form of “RIP Hollywood” commentary. While Sora ...

Typically, when you create music, whether a full-fledged track, background music for another project, or even just playing around, you have to use a variety of tools. You might have to jump between ...

Andy Bellamy, technical director, EMEA, AJA Video Systems: AI is looming large in media and entertainment (M&E). It’s a fast-growing space that AJA is tracking. We’re hearing of AI being deployed to ...

Apple has rolled out a new subscription package aimed at video producers, podcasters and social media professionals, launching a “Creator Studio” bundle priced at $12.99 per month as the company ...