Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated Insights, ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

1. Don’t exaggerate your AI product’s abilities. The FTC has recently warned businesses that false or deceptive claims about the capabilities of AI products can subject companies to liability, as it ...

'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering. By Alex Weprin Senior Editor AMC Networks says that it is launching a ...

LEHI, Utah & BRNO, Czech Republic--(BUSINESS WIRE)-- Pattern Group Inc. (PTRN), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today ...

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Advertisers now have the opportunity to run video ads on the Microsoft Audience Network. Advertisers can leverage videos from 6 seconds to 2 minutes in length. This ad type is currently being piloted ...

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- OpenWeb, the premium community engagement platform, today announced the appointment of Ali Mirian as Senior Vice President of Product. With over 20 years of ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. In recent years, consumers have considered sustainability a ...