Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

Companies often wonder how they can facilitate cooperation between sales, marketing, engineering, and operations to better understand customer needs and better define product requirements. This issue ...

Intelligence Group (IIG), CyberMedia Research (CMR) sat down with Rahul Kulkarni, Director, Product Management for Compute and AI at AWS Rahul is the Director and General Manager of Product Management ...

His most recent corporate experience was a nearly 12-year stint as senior director of global operations for mobile computing company Zebra Technologies. During that time, he helped the company ...

There once was a time when design was done on paper. And to collaborate on a project, people would talk face-to-face -- usually in the same room. Flash forward to the age when we turned to 3D ...

This is a one (1) unit course. Product Lifecycle Management (PLM) is the comprehensive oversight of new products, from concept to retirement. It is a multi-disciplinary approach that ensures that ...

People not involved on the inside of product development tend to have relatively little insight into the subtle ins-and-outs of what goes into the development process. Often, people think things are ...