The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product ...

The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

AUSTIN, Texas--(BUSINESS WIRE)--NI (NASDAQ: NATI) today announced Nidec Small Precision Motor and Solutions Business Unit is using the OptimalPlus big data analytics platform to help accelerate new ...

New NPI center offers a complete end-to-end product development solution from prototype to preclinical builds to design verification and production transfer Located near Boston, Mass., in proximity to ...

Unveiling your company’s latest product is more multifaceted than it was even a few years ago. Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to ...

A successful new product launch takes research, planning and a skilled and knowledgeable marketing team. Only 25 percent of new product launches are successful, according to Trew Marketing. The ...

Companies want to grow. At a corporate growth rate slightly higher than GDP, Consumer Packaged Goods (CPG) are struggling. There are three primary levers to pull: growth in emerging markets, mergers ...

The cycle always begins with the introduction of a new product. In this stage a corporation in a developed country will innovate a new product. The market for this product will be small and sales will ...