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Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

The number of sales and the length of a product life cycle might be different for different products but all products share a general pattern of growth and decline. This cycle can be shown on a ...

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways ...