I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

The future of sustained business growth belongs to the organizations that recognize that the product is the most powerful ...

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

From product strategy to brand storytelling, the James M. Kilts Center for Marketing connects Booth students with real-world insights, events, and career-building opportunities in marketing-related ...

Even the best products can fail to gain traction — not because they’re bad, but because they’re badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

How ChatGPT and generative AI could radically change the way marketers produce product content from product information. How much time did it take to write descriptions for the 353 million products ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

At today’s Google Marketing Live, Google announced several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google ...