Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise software. The only thing better than disrupting a space is creating one.

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

PR strategies and best practices to ensure your product launch is successful Product launches are always a mix of emotions. They’re challenging but also exciting — especially when you see the product ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...

Sarah Teng joined TikTok as an intern during a hiring freeze in December 2020. She transitioned from a technical product specialist to a product marketing manager. Teng left TikTok in June 2024, ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

Infiniti is beefing up its marketing corps with the addition of a new role. Tony Gardina was appointed director of marketing operations and strategy, Infiniti Americas, in May. He oversees Infiniti ...