When it comes to e-commerce, there’s nothing more important than product pages. They are the site’s lifeblood. These pages that spotlight products and offer shoppers a ‘Buy’ button &#151 they’re a ...

The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search ...

Certain things make consumers behave the way they do when they come to your product page. These behavioral factors determine whether a consumer will buy from you or not. You’ve got to understand that ...

Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

In a previous post, I outlined my complete guide to optimizing product category pages. While those pages can be great for attracting searchers who are still deciding what specific products they want ...