IOT's recent product launches, including Asset Tag, Connected Workflows, and Connected Training, have significantly improved its value proposition and competitive advantage. The adoption of these new ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

CHICAGO--(BUSINESS WIRE)--For decades, companies have relied on elasticity as the be-all and end-all determinant when making pricing decisions. What many manufacturers fail to do is fully evaluate a ...

As a founder or product manager, your product is your means of transferring value to users and customers. Creating and distributing a product that fails to convey its value is as bad as creating a ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...

In today’s fast-paced tech environment, the role of a product engineering leader goes beyond managing teams and overseeing development—it's about shaping products that deliver real value to users and ...

While the term “value proposition” gets thrown around a lot, there are many missed opportunities in how companies actually articulate their value — and with all of the noise in the market, it is ...

Just two years after launch, MPL has a valuation of $945 Mn, 70 games as well as 60 Mn users in India and another 3.5 in Indonesia For Sai Srinivas, MPL’s licensing approach proved to be a success ...