Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Illobre, director of enterprise media ...