Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

The podcast industry is working up to something big; you can see it in the acquisitions. All the industry’s major players have, over the past two years, acquired companies focused on one feature: ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing ...