Creating campaigns and displaying advertisements are time-consuming and costly and have become technology dependent in the field of digital marketing. As a business owner or marketing manager, you ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 05, 2024 (GLOBE NEWSWIRE) -- SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an ...

Programmatic is the fastest growing segment of the U.S. digital display advertising marketplace, and is projected to expand 26.3% to $46.55 billion, according to updated estimates released by ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Research firm eMarketer, in its first programmatic media forecast for Germany, projected that the programmatic digital market will grow by more than 24% this year to reach $885.34 million. By ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...