Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and ...

The company's new, automated solution, Appcast Search Ads, empowers employers to efficiently reach job seekers via search platforms and track performance from click to hire "While the job board ...

Will color, font size, and image in ads change based on demographic, audience segment, and psychographics? Adapting context in which an ad is shown makes sense, but does programmatic creativity play a ...

El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...