As the mobile industry continues to rapidly evolve, it should be no surprise that mobile advertising has gained steam alongside it. Marketers realize that if they want to reach their audience, they ...

Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn’t necessarily mean programmatic video advertising is ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...

It’s a programmatic world, after all. And proving it (or re-confirming that, more like it), is eMarketer’s 2015 Programmatic Advertising report. According to its data, programmatic video will account ...