A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...

DUBLIN--(BUSINESS WIRE)--The "Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2015-2022" report has been added to ResearchAndMarkets.com's ...

Your film could have the most incredible storyline, highest level of production, and outstanding acting, but it takes an audience—and a really big one at that—to become a blockbuster. That audience ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

Entertainment marketing association Promax is expanding beyond television — and changing its name to reflect that evolution. As of Tuesday, Promax will now be known as the Global Entertainment ...

Little Caesars, in a press release, revealed details of its multi-year partnership with the NFL, including several partnerships, promotions and charitable giving initiatives. The company in June ...