Product and service promotions create awareness, position products and services and persuade customers to buy. Although advertising is essential, it's not the only consideration. Instead, an overall ...

Traffic Decline and Pricing Strategies: The implementation of the FAST Act in California led to a decline in QSR traffic within the state. Impact on Comparable Sales: Jack In The Box experienced mixed ...

The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

BJ's promotional mix failed to capture value-seeking guests, leading to declining traffic and comparable sales, unlike Chili's successful '3-for-Me' strategy. The late introduction of BJ's 'Pizookie ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...