Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of the ...

The number of small and medium-sized food and drink manufacturers bolstering their promotional giveaways to boost sales has rapidly increased – and it’s working – new data has suggested. Market ...

PepsiCo’s third quarter results reflected a mix of progress and persistent challenges across its food and beverage portfolio.

Advertising includes paid messages within a company's promotional mix. Since you pay for the time or space for an ad placement, you typically have greater control over the development and delivery of ...

The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

I am downgrading Target from a "buy" to a "hold" and reducing the price target by 21% to $147 due to disappointing Q3 performance and muted Q4 guidance. Target's Q3 saw deceleration in comparable ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Promotional Services Category - Procurement Market Intelligence Report.

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a ...