The wedding industry and sustainability haven't always gone hand-in-hand, but one bridal brand is doing their bit to change that with a clever new concept that aims to give wedding dresses a second ...

Every season, big-name gown designers spare no expense—nor imagination—in presenting their bridal collections. But this season, the beloved Spanish label Pronovias really reached for the ultimate in ...

Ashley Graham may be mere days away from giving birth to her first child, but she has marriage on her mind. The pregnant model, 32, announced a partnership with bridal brand Pronovias on Tuesday, ...

THE coronavirus pandemic has caused worldwide devastation this year, but some companies are going above and beyond to help boost the spirits of those tackling the virus. Luxury bridal shop Pronovias ...

Sure, there were a few standard strapless A-line wedding dresses on the Pronovias runway ... But there were also a bunch of shapes, styles, and accents— feathers! —that felt totally fresh. Here are ...