Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do? PR agencies, as opposed to ...

Public relations, or PR, approaches are the ways in which a marketing professional positions a business or a client in the public eye. Good PR can help overcome an embarrassment or a mistake as well ...