Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if ...

Practical strategies for PR professionals to anticipate future trends, harness data science, foster continuous learning and effectively shape the narratives of tomorrow. The world we live in is a ...

Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

“Journalism is printing what someone else does not want printed (or published); everything else is Public Relations.” – Attributed to George Orwell That quote by author George Orwell has been making ...

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...