Exhibitions and event marketing continue to be effective tools in modern marketing strategies, especially in the context of push and pull marketing. At exhibitions, companies have the opportunity to ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best ...

At some point in your career, most likely you were applying a successful marketing strategy that businesses have been using for years, called a “push-and-pull” approach. Push-and-pull strategies are ...

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

A push promotional or marketing strategy is opposite of a pull marketing strategy. The word "push" describes the way in which distribution channel members attempt to move their products up through the ...