The strategies that your company uses to market and distribute its products or services to customers can be roughly separated into two categories -- push and pull through. While these categories ...

Retailers use both push and pull strategies to promote and sell products and services. Retailers also are on both ends of push-and-pull strategies, with manufacturers, wholesalers and distributors ...

In a previous article, we expanded the original four Ps of marketing to 14. The original Ps are product, price, place, and promotion. The additional Ps in the house of marketing are primary target ...

Today I happened to be thinking about my last few presentations at conferences, especially at the Global Reggae Conference in Jamaica in February where I was invited to speak about leveraging the web ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. The internet and social media revolution have changed buyer ...

At some point in your career, most likely you were applying a successful marketing strategy that businesses have been using for years, called a “push-and-pull” approach. Push-and-pull strategies are ...

AGRICULTURAL production is limited by many factors like soil, water, genetic potential of crops and organisms that feed on or compete with food plants. Food crops, the world over, are damaged by more ...