The NBA season is almost here. Players report for their team's annual media days clad in fresh uniforms and new sneakers. Charlotte Hornets point guard LaMelo Ball is taking a different approach to ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...

Tyrese Haliburton hit a game-winning shot in Game 1 of the NBA Finals and used it to promote his new PUMA sneakers. The Indiana Pacers entered the 2025 NBA Finals as major underdogs against the ...

In this week’s newsletter, read about users claiming that non-fungible tokens (NFTs) on OpenSea are securities in a proposed lawsuit, and find out how Infinex managed to get $40 million in sales for ...

Leading brands such as Puma, Crocs, Mattel and Pull & Bear have crafted products inspired by the show’s themes, aesthetics and characters, ensuring fans can take a piece of the “Squid Game” experience ...

The three-year long wait between seasons one and two of “Squid Game” is finally set to come to an end December 26, and when that day comes you’ll be able to wear Puma sneakers made in collaboration ...

Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming. The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer ...

Puma has teamed up with Netflix to create a Squid Game collection that revolves around three new sneaker designs. Puma's ...

Puma has unveiled its new “Forever. Faster. – See The Game Like We Do” campaign, the brand’s first worldwide campaign in 10 years. The video and images released on Wednesday aim to position Puma as ...

Daniel Day, better known to the fashion world as Dapper Dan has teamed up with PUMA to release the “Clyde Pre-Game Runway” pack — with a men’s pair in ...